11th May 2017 Amara Hotel Singapore

Marketing
to
Mums

To view highlights of CHOmum 2017

Click here

WHO IS THE CHOmum?

Meet the modern mum.
She is the original entrepreneur, with a long term vision for her family’s well-being and success.

She manages her household with the efficiency and effectiveness of a seasoned chief executive.

Whether it is finance, human-relations, daily operations, or crisis management -- she is the one in-charge.

She is your Chief Household Officer, your CHOmum.

WHAT IS THE CHOmum CONFERENCE?

1 WHAT

The first ever marketing-to-mums conference in Asia.

2 WHY

51% of mums believe advertisers don’t understand them. This is your opportunity to change that. Come and understand how the CHOmum thinks, acts and behaves and how she wants to be engaged with.

3 WHO

If you are a Brand Manager, a Marketing Manager, or an Agency who is talking to mums in the Asian market, then this conference is for you.

4 WHEN

11th May 2017 8:30am to 6:00pm at Amara Hotel Singapore

RESOURCES

Download report

Download the Conference
Presentations

View and download presentations from the sessions presented during the 2017 CHOmum conference.

  • ASEAN diapering Trends Report

    theAsianparent diapering trends uncovered diaper usage habits amongst Asian mums across 8 countries in the region. What are the top diaper brands for mums? Would mums consider switching brands?

    Download

  • Listening to Mothers

    Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

    Read more

  • 2 Ways millennial mums are complicating online shopping

    With an attention span of about 7 seconds, and infamous for not being brand loyal, millennial mums are the most challenging audience for brands and advertisers. How can brands target this large segment with huge spending power?

    Read more

  • 3 Misconceptions about marketing to mums

    Today’s mum is hardly a pushover. She is Chief Household Officer and the primary decision maker of the household. Time then for brands to think beyond conventional stereotypes and bust some common myths when it comes to marketing-to-mums.

    Read more

MEET THE SPEAKERS


CONFERENCE PROGRAMME

0830
Registration/Coffee
0930
Welcome Message
Roshni Mahtani Tickled Media
0945
Understanding Today’s Mum
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Ivan Zeng Lego, Fionn Hyndman Outbrain, Ken Mandel Publicis Media, Tina Pang Twitter, Moderator: Heena Lulla Singh Tickled Media
1030
Coffee Break
1045
How should we be speaking to the CHOmum
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Caroline Troman AOL, Joanna Catalano iProspect, Juliana Chu Kimberly-Clark, Li-Lin Wong Thomson Medical, Moderator: Victoria Watkins Tickled Media
1130
Role of influencers
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Tjin Lee Mercury M&C, Angeli Beltran Mead Johnson Nutrition, Sanchit Sanga Mindshare, Anama Dimapilis Johnson & Johnson, Moderator: Minoli Almeida Tickled Media
1215
Lunch
1315
E-Commerce: Challenges & Opportunities
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Shannon Kalayanamitr Orami, Johan Antlov HappyFresh, Josh Gallagher Havas Media Asia Pacific, Yvonne Lim SingPost eCommerce, Moderator: Darius Cheung 99.co
1400
Staying Relevant to Digital Mums
Click to view more ...
Breakout Workshop 1
Adrian Watkins PerformanceAsia
1400
Data-driven Insights to Understand the Modern Digital Parent
Click to view more ...
Breakout Workshop 2
Fionn Hyndman Outbrain
1500
How do you build content that people will love?
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Caroline Troman AOL
1530
Coffee Break
1545
Family Focused Start Ups & Investments
Praveen Velu mimetic.ai (Evie), Dema Tio Vibease, Yvon Bock Hegen, Elaine Kim Trehaus, Moderator: Will Klippgen Cocoon Capital
1630
Future Trends/Challenges
Claire Taylor PHD, Chiradeep Gupta Unilever, Roshni Mahtani Tickled Media, Phil Townend Unruly, Lindsay Davison Danone Early Life Nutrition, Moderator: Carmen Yuen Vertex Ventures Management
1715
Closing Remarks

TIME & VENUE 11th May 2017, 8am - 6:30pm
Amara Hotel Singapore

Amara Hotel
165 Tg Pagar Rd Singapore 088539

MRT
Tanjong Pagar Station

Bus
80, 145


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