Meet the modern mum.
She is the original entrepreneur, with a long term vision for her family’s well-being and success.
She manages her household with the efficiency and effectiveness of a seasoned chief executive.
Whether it is finance, human-relations, daily operations, or crisis management -- she is the one in-charge.
She is your Chief Household Officer, your CHOmum.
The first ever marketing-to-mums conference in Asia.
51% of mums believe advertisers don’t understand them. This is your opportunity to change that. Come and understand how the CHOmum thinks, acts and behaves and how she wants to be engaged with.
If you are a Brand Manager, a Marketing Manager, or an Agency who is talking to mums in the Asian market, then this conference is for you.
11th May 2017 8:30am to 6:00pm at Amara Hotel Singapore
View and download presentations from the sessions presented during the 2017 CHOmum conference.
theAsianparent diapering trends uncovered diaper usage habits amongst Asian mums across 8 countries in the region. What are the top diaper brands for mums? Would mums consider switching brands?
Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.
With an attention span of about 7 seconds, and infamous for not being brand loyal, millennial mums are the most challenging audience for brands and advertisers. How can brands target this large segment with huge spending power?
Today’s mum is hardly a pushover. She is Chief Household Officer and the primary decision maker of the household. Time then for brands to think beyond conventional stereotypes and bust some common myths when it comes to marketing-to-mums.
Head of Strategy & Planning
Managing Director & Co-founder
Chief Commercial Officer APAC
Commercial Director, Asia
Commercial Director APAC
CEO, Asia Pacific
Chief Strategy Officer
Havas Media Asia Pacific
President Innovation & Commerce
Chief Digital Officer
Global Senior Brand Manager
Danone Early Life Nutrition
Director, Enterprise Solutions
Senior Manager for Communications and Public Affairs
Johnson & Johnson
Head of Sales, SEA
Founder & Managing Director
Director, Digital Marketing & CRM
Mead Johnson Nutrition
Director of Digital and Analytics, Asia Pacific
Director, Digital Marketing, APAC Market Group
Global Media Director
Head of Sales - India
Chief Growth Officer
Senior Executive Director
Vertex Ventures Management Pte Ltd
Head of New Markets
Team Lead, Influencer Marketing
Co-founder & CEO
Founder & CEO
Head of Business Planning
Co-founder & Group CMO
165 Tg Pagar Rd Singapore 088539
Tanjong Pagar Station